What would you do - people's names

WWYD.
“Love”, “Sweetheart” or Patronising?
A healthcare assistant regularly calls residents terms like “love,” “darling,” and “sweetheart.”
Some residents smile and seem comforted by the warmth and familiarity. Others appear uncomfortable but never say anything. A newer member of staff feels uneasy and wonders whether the language is kind and caring — or unintentionally patronising.
One colleague says,“It’s just being friendly — people are too sensitive these days.”
Another argues,“We wouldn’t speak to other adults like that outside care settings.” WWYD.