About the Dignity in Care Campaign

The campaign's core values are about having dignity in our hearts minds and actions, changing the culture of care services and placing a greater emphasis on improving the quality of care and the experience of citizens using services including NHS hospitals, community services, care homes and home support services.

More about the campaign

National Dignity Council logo

The National Dignity Council

The National Dignity Council exists to shape and influence the work of the Dignity in Care campaign, and also campaigns for, and supports Dignity Champions.


Related dignity campaigns

Campaigns and materials developed by other organisations that support dignity principles and dignity in care.


Dignity Ambassador

The Dignity in Care campaign is happy to announce Baroness Joan Bakewell as our Dignity Ambassador, taking over from Sir Michael Parkinson.