A dignity champion has set up an initiative that encourages 'personal recommendations' of care homes.
This is encouraging participation from the residents, relatives, visitors and staff of care homes to share their recommendations with others. There has been numbers of responses and enthusiasm.
There is also a video scheme being piloted on the website, that encourages care homes to show a short video of their home. This helps prospective residents to choose which home most suits them, introduces them to staff and allows them to 'take in' information at their leisure and helps to personalise their search.