NHS Choices will be the at the heart of the new relationship between the NHS, Social services and the communities they serve. It is a driver of improvement, enabling free choice and providing a unique source of insight into people's experiences of health and social care.
It will equip people to make informed choices and get what they need from the health and care system. It is also a social network for health, linking up people with common interests and giving them opportunities to comment on their own experiences of health and care services.
NHS Choices is an online navigator helping people find the services they need, when they need them. It is also a personal health manager, providing people with the information and tools they need to take control of their health and wellbeing throughout their lives.