Alzheimer's Society Area Forum Meeting included branch managers & volunteers, a presentation by the south east regional dignity lead was followed by an ideas session for the purposes of their initiaition of Dignity and implemetation locally.
Ideas generated included
Encourage organisations to have dignity rewards systems such as dignity employee of the month - this could link in with the peoples award so instead of the organisation nominating have local peoples nominations.
The DH to work with the Alzheimers Society Nationally (maybe through the Dementia Strategy) to link Dignity with Dementia.
Get a story line in a soap opera or long running tv programme.
They agree that nationally the campaign needs to be linked to all professional pre and post level eductaion.