Sir Michael Parkinson named as Dignity Ambassador at launch of National Dignity Tour

Sir Michael Parkinson is to become National Dignity Ambassador for the Government's drive to ensure that all older people using care and health services are treated with dignity and respect at all times. To mark the appointment, Michael Parkinson today joined Care Services Minister Ivan Lewis, at the launch of a National Dignity Tour at Guys and St Thomas's Hospital, in London.

The aim of the tour, which will visit every region in England, is to raise the profile of the Dignity in Care campaign, launched by Ivan Lewis last year, and encourage more people to become Dignity Champions, spreading best practice and giving advice to other health and social care workers.

Links:

• BBC New coverage - Dignity Ambassador (opens new window)

• Sir Michael's article in the Telegraph (opens new window)

• More Telegraph coverage - Dignity Ambassador (opens new window)

• Sir Michael's article in The Sun (opens new window)

• The Mirror coverage - Dignity Ambassador (opens new window)