One in three (32 per cent) people are uncomfortable around people with dementia according to new research.
The new 'Living Well' campaign employs real people with dementia who declare 'I have dementia - I also have a life' to educate the public about the condition and demonstrate the simple things everyone can do to help people live well with dementia.
WE NEED YOU TO HELP SPREAD THE WORD
Information packs and a resource pack "Simple ways to help - 5 ways to help someone living with dementia" are available from the "Living Well" campaign website (link below).
A national advertising campaign launches on 1 March. The campaign features real people who are living with dementia. A link to the advertisements is below.
PLEASE DO ALL YOU CAN TO SHARE THESE ADVERTS AS WIDELY AS POSSIBLE
The campaign will appear on TV, radio, online and in print across England. It asks people to take a moment to find out more about dementia and provides five simple ways to help someone living with the condition.
- Respect and dignity - focus on what the person can do, not what they can't.
- Be a good listener and be friendly - Support and accept the person, be patient.
- Do one little thing - cook a meal or run an errand, it all helps.
- Make time for everyone - partners, children and grandchildren will be affected. Could you do something to help one of them?
- Find out more - Understanding dementia makes living with it easier.
YOU CAN HELP SPREAD THE WORD BY:
- sending the links below to your family, friends and colleagues and encouraging them to pass on
- using the advertisments in your place of work or in presentations to colleagues and peers
- Bringing the advertisements and available resources to the attention of people who use your services
- Using your social networks (online or offline) to spread the word