How to Champion Patient Dignity

Dignity and privacy are often seen as issues for acute hospitals; but community settings also struggle with them, especially in older buildings. One primary care trust's provider side has tackled numerous dignity and privacy issues using a network of 40 dignity champions based in six community hospitals to promote change and embed new attitudes among staff.

Ms Sainsbury says: "Staff have ownership of it. It's not just management telling them what to do. It comes from them and is much more sustainable."