Everything a care operator must know about Facebook

Although the sector is largely embracing Facebook as a window into its organisations, uncertainty around social media policy, client privacy and associated risks can make providers hesitant.

Here, Adam James offers his tips on how to make Facebook work for you in social care (opens new window).

Facebook is rapidly becoming the care operator’s social media platform of choice – by enabling providers to communicate and engage with resident families and local audiences, including reaching prospective families. Many care businesses have, nevertheless, refrained from venturing onto Facebook for a variety of reasons, including a feeling it will not protect residents’ privacy