Dignity Action Day press release from the National Dignity Council

Dignity Action Day gives everyone the opportunity to contribute to upholding people's rights to dignity and provide a truly memorable day for people receiving care. Dignity Action Day aims to ensure people are treated as individuals, are given choice, control and a sense of purpose in their daily lives it is not just for the day, but for the days, weeks and months to come. Dignity Action Day is not about raising money but about raising the awareness of the needs of vulnerable people in hospitals, care homes and in the community. There are countless ways to make a difference to someone whether it's an individual helping a neighbour with shopping or a large group organising a big event in a hospital.