Attitude is Everything, a registered charity, began as a pilot project as a response to Deaf and disabled people's desire for fair treatment at music venues, clubs and festivals, when the charity set out to address an apparent lack of awareness in the music industry of the Disability Discrimination Act and it's obligations.
"I started to work in partnership with them when they were a small project because they gave me practical solutions to real challenges. Attitude now run an information tent, and recruit Deaf and disabled stewards for Festival Republic events including Glastonbury, Latitude, Reading and Leeds Festivals. I'm so delighted that they are now an independent charity", Melvin Benn, Festival Republic.
The Attitude is Everything Charter of Best Practice encourages live venue promoters to publicly show their commitment to improving access. Club Attitude is held in fully accessible venues and features a mixture of live performers (both disabled and non disabled), attracting guest slots from artists including Mystery Jets, Foals, Art Brut and DJ sets from Alan McGee, Get Cape Wear Cape Fly and DJ Void.
The charity sponsor a team of mystery shoppers who are disabled and deaf who get their tickets and travel expenses paid and in return, they continually assess the accessibility and overall experience at many venues and events. Attitude is Everything also offer bespoke Disability Equality Training for managers, staff and volunteers- this programme is delivered by deaf and disabled trainers, and the training features real case studies from the mystery shoppers.
Attitude is Everything also develop live sign language interpretation of the lyrics and audio description for those with sensory impairments.
"Nobody should be left out" Steve Hewitt and Brian Molko, Placebo.
Attitude is Everything's work with Independent Street Arts Network (ISAN) and the Liberty Festival means that the company is ready to assist with making the Cultural Oympiad and 2012 inclusive.
"Music should be enjoyed by everyone who is willing to listen" Jack Osbourne