The Dignity in Care campaign

Added on 11/07/2008
Updated on 24/01/2013

The Dignity in Care campaign was launched in November 2006, and is hosted by the Social Care Institute for Excellence, and aims to put dignity and respect at the heart of UK care services.

The campaign has over 40,000 registered Dignity Champions - be they individuals or care organisations. They are part of a nationwide movement, working individually and collectively, to ensure people have a good experience of care when they need it. They include councillors, staff at all levels in NHS and social care, volunteers, service users, their carers and members of the public.

The Dignity in Care campaign is led by the National Dignity Council, who work together to raise the profile of the network and to place greater emphasis on promoting the work the Dignity Champions do to improve standards of care for people who use services.

The campaign's core values are about having dignity in our hearts minds and actions, changing the culture of care services and placing a greater emphasis on improving the quality of care and the experience of citizens using services including NHS hospitals, community services, care homes and home support services.

It includes action to:

  • Raise awareness of Dignity in Care
  • Inspire local people to take action
  • Share good practice and give impetus to positive innovation
  • Transform services by supporting people and organisations in providing dignified services
  • Reward and recognise those people who make a difference and go that extra mile.

In support of this campaign, people across the country from all walks of life, are signing up as Dignity Champions. For more information on what it means to be a Dignity Champion, and to sign up, take a look at our Becoming a Dignity Champion section.