Leeds Case Study - Social Marketing

Added on 23/01/2009

The second of three video case studies into the work of 2008 Social Care award winners, Leeds. This 10 minute programme looks at how they embraced social marketing to raise the profile of Dignity in Care in Leeds. Participants in the programme include Mick Ward (Head of Strategic Partnerships and Development, NHS Leeds/LCC), James Woodhead (Strategic Partnerships Team Manager, NHS Leeds/LCC) and Pennylee Brown (Creative writer, Radio Aire).

For further information about the work of Leeds contact mick.ward@leeds.gov.uk

For further information about the Dignity in Care campaign contact marion.gee@eastmidlands.csip.nhs.uk


Use the links below to download a high resolution version of this video for offline viewing.

You can also download a transcript of this video.